Camera Shots - Most music video's consist of many cuts which consists of long, mid and close ups shots. This will then show the audience what the artist is feeling through emotions shown in the close or mid shot etc. Close ups are sometimes used to watch the movement of the lips when the artist is singing. Sometimes the same shot of one person will be cut straight to the same shot of another person to show the relationship between the two. Some music videos however do not use the conventional way of filming a music video and instead of using several shots they might only use one shot through the video. This means it might just be one long cut like in the video "i want love" by Elton John featuring Robert Downey Jr. This is some ways was more powerful than using many shots and cutting between them.
Camera Movement - In most music videos, the camera movement is simple and either doesn't move at all or simple shots such as tracking shots might be used to follow the band or the actor in the narrative part of the video. The majority of music videos will use tilts (often used to give the band status), pans, and crane shots.
Editing - Match on action shots are commonly used in a music video to show the emotion of a person and what they are looking at or doing. For example, if in a music video to a love song they use a match on action shot to show the facial expression or emotions it then might cut to a long shot of them looking at the person they like. Jump cuts are the main form of editing technique used in a music video. It may cut from the band to the narrative part of the music video. Also, the fading of someone or something is often used in a music video and is most commonly used at the beginning and ending of the video.
Lighting - Lighting plays a huge role in any music video as it can make a character in the video look evil, powerful etc. Some videos are taken in black and white as some believe it looks more powerful by doing this. i for one believe it can make the video look more interesting and am considering this in our music video. Some videos are shot in partly black and white and colour to betray one part of the video as more sad and the other more happy. Shooting someone in black and white makes it looks bland and boring. Sometimes the same shot in colour becomes very different and almost uplifting.
Sound - Often the music track is the sound used in a music video. However, in some cases they add a short film at the beginning or at the end of a song. In some cases they might even add the short film in the middle. This might be added to make us understand more about the song or why the artist has made the song.
Props - Props can be used in a music video to create a certain feel and portray the artist/band a specific way. I think that props are often used much more often in the narrative part of the video as the band or artist is mostly concentrated on singing or performing song in a way they wish to be perceived.
Colour - Colour is often a main part to any video as it gives the video either a negative vibe or a positive one. For example heavy rock videos often consist of dark colours that make the video feel more aggresive. Where as up beat dance music involves bright and vagrant colours that make people feel more lively and positive.
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